Cost efficient, highly targeted advertising has never been as important as it is right now, and the advertising medium of branded merchandise delivers results.
 
ROI is key, and the primary reason branded merchandise outperforms traditional media is that it enables you to cost-effectively target your specific audience and measure the results.  

The average CPI of a branded item is $0.004*; and as a result, you get a more favorable return on your investment from branded merchandise than nearly any other popular advertising medium.

Branded merchandise is effective because it can influence the emotions of a prospect - it excites the five senses.  You can touch, feel, taste and experience the item.  No other advertising medium can deliver this personal connection.

A study* conducted in October, 2008, concluded:
- 84% of respondents remembered the advertiser of the branded merchandise they had received

- 62% of respondents have done business with the advertiser on branded merchandise after receiving the item

- 81% of branded merchandise is kept because it is considered useful

- 75% of respondents kept their items for more than 6 months


Companygear is a full-service branded merchandise firm based in Austin, TX, and we can help you increase your brand awareness and ultimately increase your business.   Find out what we do and whom we have done it for by clicking on ABOUT US.

Click on the orange SHOWROOMS bar above for links to some of our premier merchandise partners.  You will see examples of apparel and various types of merchandise we would use to build your brand in employee programs, event marketing and business-to-business and consumer advertising.

Please call us today - we will work hard to earn your trust and your business,  and to build a relationship with your company.



*Advertising Specialty Institute: Advertising Specialties Impression Study